When designing websites, one must always keep in mind the SEO aspect of the site.  Many clients have often said, i’m not getting the traffic insofar as high numbers.  What you want to remember is that its not QUANTITY its QUALITY that you are searching for.  If you owned a construction company in the Rio Grande Valley, would you rather have a thousand people a day that have found your site by typing “construction” in google, or would you rather have 5 people a day that have typed “construction in the RGV”.  Those 5 people are looking for YOUR company, not the 1000 others who may be in a different geographic area, and would have no use for your services.

So when I am speaking of SEO, my goal is not to have a large number of people coming to your site, I’m referring to QUALIFIED traffic, that is, traffic that you can convert to a client.

The following tips will probably help webmasters who are looking to integrate SEO into their designs.  However this information can help the end client in evaluating their own sites, as well as evaluating the quality of work delivered by their webmasters. (more…)